MSL Announces the Appointment of Srinivas Krishnan as Senior Advisor – Auto Practice

MSL, part of MSLGROUP – Publicis Groupe’s flagship strategic communications and engagement consultancy, and the largest public relations and social media network in Asia and India– today announced the appointment of Srinivas Krishnan, former Editor of Business Standard Motoring, as Senior Advisor to its Auto practice. Srinivas joins 20:20 MSL from Porsche, where he was Head of Press for the India market. He will work closely with the Auto practice across the offices of 20:20 MSL. Srinivas’ rich experience in media and communications will step up the quality of the agency’s engagement with its roster of auto clients through a combination of thought leadership and strategic insights.

Chetan-Mahajan

Commenting on the development, Chetan Mahajan, Co-MD MSLGROUP India said, “Adding a stalwart like Srini to our team shows our commitment to our clients to bring the best talent on board to deliver strategic counsel to their ever-challenging communication needs. Srini’s brings in-depth industry expertise and experience to the organisation, to help us fulfil our role as our client’s trusted advisors.”
Prior to his stint at Porsche India, Srinivas co-founded the auto magazine Business Standard Motoring where he worked for over 15 years. Srinivas began his career in the advertising industry in copywriting and client servicing roles at Frank Simoes, Triton and Leo Burnett.

As a journalist, he brought freshness to automotive media with his compelling writing skills, engaging story ideas and creative execution – across various features, reviews, comparison tests and more. Classic and vintage cars are his abiding passion; he has driven and written about over 50 great vintage and classic cars, both in India and abroad. He was one of the co-founders of the Indian Car Of The Year (ICOTY) awards and was the Chairman of the Jury, ICOTY 2011. Commenting on his move, Srinivas Krishnan said “I am excited to be a part of this vibrant agency. I look forward to augmenting the Auto practice of 20:20 MSL and help strengthen the content offerings.”

Srini’s hire reinforces 20:20 MSL’s standing as a preferred destination for top talent as being well-equipped to provide strategic, specialized counsel to its plethora of clients.

About MSLGROUP in Asia

For 25 years, MSLGROUP has counseled global, regional and local clients in Asia, helping them establish, protect and expand their businesses and brands across this fast-growing region. Today, communications and engagement consultancy MSLGROUP has the largest PR, social media and events teams in Greater China (12 offices and 700+ professionals) and India (12 offices and 550+ professionals) and is actively working to lead the development of the industry with the regular publication of whitepapers/reports and innovative Learning & People Development programs to nurture talent. MSLGROUP in Asia includes 34 owned offices and over 1,500 colleagues in Beijing, Shanghai, Guangzhou, Chengdu, Hong Kong, Macau, Taipei, Tokyo, Kuala Lumpur, Seoul, Singapore, Mumbai, Delhi, Ahmedabad, Pune, Bangalore, Chennai, Hyderabad and Kolkata. An activation network of colleagues reaches an additional 125 Indian and 100 Chinese cities and a strong affiliate partner network adds another 23 Asian cities to our reach. MSLGROUP in Asia is widely recognized as an industry leader and was awarded PR Agency Network of the Year for two consecutive years in 2012 and 2013 by Campaign Asia, as well as Asia Pacific Consultancy of the Year 2013 by the Holmes Report.

The MSL GROUP teams in Asia have also been recognized as leaders by multiple industry groups, including The Holmes Report’s China Consultancy of the Year (MSL GROUP China, 2012 & 2009), PR Agency of the Year by PRCA in India (2011), recognition as a top Event Agency at Marketing Magazine’s Agency of the Year for four consecutive years (Luminous Experiential MSL GROUP), Forbes China’s Innovative China SMEs (Genedigi MSLGROUP, 2012), Top PR Agency of the Year by CIPRA (Genedigi MSL GROUP, 2012), Taiwan Advertiser Association’s ‘Agency of the Year in Taiwan (2011). The teams have won more than 65 awards in the last two years.

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About MSLGROUP

MSLGROUP is Publicis Groupe’s strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,000 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in Europe, fast-growing China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution.