Khadims aggressive thrust on new range of slippers featuring Chennai Super Kings
Khadim India Ltd, a listed company recently launched a new line of slippers featuring the Chennai Super Kings. The launch came just a month after the popular footwear brand announced an official sponsorship with the cricket team.
Khadim India Ltd is the second largest footwear retailers in India and one of the top three players in Tamil Nadu, with 800+ stores spread across the nation.
Ishani Ray,CEO of Khadim India says, “Having a brand presence in Tamil Nadu for over a decade, we understand the customer taste, preference and mind set. The people are also passionate about cricket and CSK. Khadim’s association with CSK, both as a sponsor as well as introducing co-branded products, has therefore successfully brought fans and loyal customers together on a common platform, united by their love for cricket and Khadim’s footwear.”