NEWS18.COM’S ‘MUSIC FOR A CAUSE’ CAMPAIGN FITTINGLY CONCLUDES AT RESOUND CONCERT 2017
~ The concert was a confluence of dreams and opportunities, as students performed on everyday themes that struck a chord with the audience ~
NEWS18.com, the pure-play digital news media site, ideated a unique one month campaign ‘Music for a Cause’ for lesser privileged kids who have a strong inclination towards music. Solely aimed at motivating them to live their passion, the campaign culminated at ReSound Concert 2017 organised by Music Basti on Sunday, Feb 26 in Delhi, which also saw the generous gifting of autographed musical instruments to kids from the NGO, donated by acclaimed musicians. It was a musical evening where every kid brought forward a unique perspective of the world with their songs.
While the performances of the kids struck multiple chords with the audiences, the biggest takeaway was the fact that the performances had a mixture of thought provoking and feel-good messages behind them. Students from Ark School, Lajpat Nagar performed a song which urged everyone to keep mother earth ‘clean and green’. The second performance by the school was based on ‘achieving dreams and spreading smiles’. The performance by Akshar School, Gurgaon was based on the theme of ‘Unity’, which was followed by a song which posed the question ‘Why War’, which made audiences introspect the harsh reality of our lives.
On conclusion of the month long ‘Music for a Cause’ campaign, Manish Maheshwari, CEO, Network18 Digital said, “We feel proud to be associated with Music Basti for ReSound Concert 2017. Kids from nine schools participated in the event, which was initiated to encourage them to showcase their talent. It was heart-warming to see the kids perform to songs created by them with such enthusiasm and zeal. Making this campaign even bigger, News18.com’s team connected with acclaimed musicians like Vishal Dadlani, Ehsaan Noorani, Mohit Chauhan, Parikrama Band, The Other People and urged them to lend their support for the noble cause. We would like to thank the team of Music Basti for putting up a great show and motivating the kids by providing a platform such as this for them. ”
Performances by Katha School, Lajpat Nagar and South Extension revolved around ‘eliminating hatred’ and ‘achieving dreams’ respectively. The Govindpuri branch of Katha School performed mesmerizing numbers on the theme of peace and harmony. Vidya Bal Vihar School performed a thought provoking number based on humans choosing to tread the path of peace. Last but not the least, Vidya School from Gurgaon presented their perspective of a ‘happy world’ with their soul touching performance.
NEWS18.com is the digital destination of CNN News18 (formerly known as IBNLIVE) with hard news as its core offering and interactivity as its key component. Along with a bevy of mobile- and multimedia-enabled content, News18.com is a multi-platform offering that, for the first time, provides viewers/users an opportunity to contribute to the news process and interact with editors and reporters. Manned 24×7, NEWS18.com is powered not just by NEWS18 journalists but also by Network18’s team of over 1,000 news professionals.
Network18 Digital (N18D) is the digital arm of Network18, one of India’s most diversified media conglomerates with interests in television, Internet, films, e-commerce, magazines, mobile content and allied businesses. N18D is among the largest multi-platform destinations for objective breaking news, opinions, financial data and infotainment for the evolved digital news consumer.Network18 Digital houses assets such as moneycontrol.com, firstpost.com, news18.com etc., and is constantly seeding new ideas to be the dominant force in the digital space. It caters to all sections of society, especially to the digital savvy consumer, the millennials and Generation Z users who access and consume content on the go.