Karthika Shampoo

CavinKare re-launches Karthika Shampoo

Shikakai infused Hair fall Shield variant promises long and thick hair

Chennai, 25th February 2016: Karthika shampoo, the popular ethnic shampoo brand from the house of CavinKare has undergone a complete upgrade, offering a brand new trending imagery. The facelift uniquely features the ingredient story, guarantying naturally long and thick hair, also highlighting a strong message on ‘women empowerment’ in all its communications.

The new Karthika Hair Fall Shield Shampoo variant contains Shikakai which is known to cleanse the hair. It also contains the goodness of fenugreek and hibiscus that condition the hair and Amla that nourishes it, thereby creating a shield against hair fall.

The brand has also created new, eye-catching packaging that consists of premium sachets and bottles which clearly communicates the ingredient story. The shampoo is packed in attractive packs and is priced at Rs.1/- for sachets, Rs.10/- for 35ml bottles, an introductory rate of Rs.45/- for 80ml bottles and an introductory rate at Rs.99/- for 175 ml bottles. The re-launched Karthika Shampoo stands true to its traditional roots, yet with its new and contemporary makeover it is sure to attract the attention of the modern women, empowering them to the fullest.


CavinKare Pvt. Ltd. is a diversified FMCG major with brands in personal care, foods, dairy and beverage. The brand portfolio consists of Shampoos (Chik, Meera, and Nyle), Hair Wash Powders (Meera & Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant and Talc (Spinz), Pickles & Snacks (Ruchi, Chinni’s & Garden), Hair Colours (Indica & Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends & Limelite). Most of the brands are clear winners in their respective product categories. A dedicated R&D centre equipped with latest equipment and technologies constantly supports the divisions in their endeavor. Today with a turnover of over Rs. 1100 crore, CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission- ‘we shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model’.